Smartphone industry has become one of the most intense industry in the world and with that the competitions between brands and companies ar...
Smartphone industry has become one of the most intense industry in the world and with that the competitions between brands and companies are getting fiercer than ever. This thesis aim is to give readers a deeper look at the smartphone war and to understand and learn from the strategies each company has decided to use and to have his or her opinion on the whole development process. The thesis starts with a piece of history,
how the first mobile phone is invented, who invented it, what kind of changes it has to go through to become a smartphone is all given in the first chapter. And before getting to know the modern form of smartphone, first generation is introduced with details. The third chapter is probably the most important chapter since it gives out strategies, compares and analyzes these strategies and then readers can see brands popularity among users. The fourth chapter brings viewers to the market shares fragments while the last one is about the future generation of smartphone. Last but not least, a survey is done within a group of international students. The result is carefully analyzed to gain information about brand popularity and customer satisfaction. If in the fourth chapter,
readers can know that Apple is the most popular brand worldwide then in this survey, this is proved to be true. However, Android users seem to be more satisfied with their products so that means it is still the number one rival to IOS. On the other hand, more people are likely to change to IOS than to Android. And last, others smartphone brands still have a chance to turn a new leaf for smartphone industry even though it will certainly be a long and rough road. 35 REFERENCES Adhiya, D. 2013. Bigger is better: Why Is There a Flood of Bigger-Screen Smartphones Available: http://www.igeeksblog.com/bigger-is-better-why-is-there-a-flood-of-bigger-screensmartphones/ . Accessed on 6 August 2015. Banks,
R. 2015. Who will win the smartphone OS war? Available: http://www.mobileindustryreview.com/2015/01/who-will-win-the-smartphone-war.html Accessed on 8 August 2015. Bilton, R. 2013. Former Palm CEO regrets HP’s Palm acquisition: ‘Talk about a waste’ Available: http://venturebeat.com/2013/06/12/former-palm-ceo-regrets-hps-palm-acquisitionwhat-a-waste/ . Accessed on 13 August 2015. Claudio, G. 2013. Competitive Dynamics in the Mobile Phone Industry, Palgrave Pivot Publisher UK. 6-7. Ciaramitano, B.L. 2011. Mobile Technology Consumption: Opportunities and Challenges. Ferris State University USA. 110-125. Edmond, L. 2014. How Tight Is Smartphone Market? Xiaomi Joins Samsung, Apple in Top 3 for Only a Few Hours. Available: http://www.bloomberg.com/news/2014-10-30/how-tight-issmartphone-market-xiaomi-joins-samsung-apple-in-top-3-for-only-a-few-hours.html . Accessed on 30 May 2015. Elizabeth, W. 2014. The Smartphone: Anatomy of an industry, The New Press US. 35-58 Funk, J.L. 2001. Global Competition Betwee
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